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User experience is how a person feels when interacting with a system. This includes a website, mobile application, desktop software and basically any form of human/device interaction.

Why UX design is important?

User experience is important because it tries to fulfill the user’s needs. It aims to provide positive experiences that keep a user loyal to the product or brand.

Additionally, a meaningful user experience allows you to define customer journeys on your product that are most conducive to business success.

User experience is different for everyone. The most important thing to keep in mind when designing a product is that though you have designed the product, you might not be a potential user who might be using the product. Hence we cannot assume what a user wants or How they need.

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